Articles on: Brands

Set up your brand context

Set up your brand context in Blym


By following this guide, you’ll build a comprehensive brand context in Blym, ensuring your AI-generated content matches your brand’s goals, tone, and audience. All instructions and best practices reflect what’s shown and discussed in the current video demonstration.


The information you provide across the Brand Context directly determines how accurately Blym represents your brand voice and messaging. Taking time to thoughtfully complete each section will dramatically improve the quality and relevance of your content output.



Fill the brand context video



How to access the Brand context


On your Blym dashboard, click Brand context to open your brand’s context settings.


You’ll land in the core setup area for your brand context. Accessing this section is the first step in establishing the foundation for all future, on-brand content creation.



The brand context tabs


General


The General tab defines your brand at a fundamental level. Fill out every field thoughtfully, as this information guides how the AI understands and represents your business across all communications.


Targeting:


Default country: Your primary market location for content targeting and SERP analysis.


Default language: Main communication language for AI-generated content.


The company:


Name: Your official company or brand name.


Website: Your primary website URL (e.g., https://blym.co)


What do you sell?: Choose your business model:


  • I sell my own products - You create/manufacture the products you sell
  • I am a reseller - You sell products made by others
  • I don't sell products - You offer services, SaaS, or content


Industry: Your business sector (E-commerce, SEO Agency/Consultant, Other services, SaaS/Tech, or Other) for appropriate tone and terminology.


Type of business: B2B, B2C, or N/A. Determines communication style and audience targeting.


Describe your activity: The most critical field in this tab for the AI to understand who you are. Include company history, value proposition, products/services, competitive differentiators, and unique brand elements.
Answer these questions in order for comprehensive brand context:


  1. When was your company founded and what's your background?
  2. What products/services do you offer and their key features?
  3. What's your unique value proposition?
  4. How do you differ from competitors?
  5. What makes your brand uniquely identifiable to clients?


Example: "Founded in 2018 by two environmental scientists, GreenClean provides eco-friendly cleaning services for homes and offices in Austin, Texas. We offer weekly, bi-weekly, and one-time cleaning with plant-based, non-toxic products and flexible online scheduling. Our value proposition is delivering professional cleaning results while protecting your family's health and the environment. Unlike traditional cleaning companies that use harsh chemicals, we're certified organic and train our staff in sustainable practices. Clients recognize us as the only local cleaning service with carbon-neutral operations, our signature green uniforms, and our commitment to donating 1% of profits to environmental causes."



Personas


The Personas tab helps you define all significant subtypes of your audience. Detailed, realistic personas allow Blym to adapt content to each target group for maximum relevance and engagement.


Step 1: Click on the Add Persona button.



Step 2: Give the new persona a name and click Save.



Step 3: Fill in the different fields.


Description: Write a comprehensive overview of this persona, including their background, lifestyle, and characteristics that relate to your business.


Age: Select the appropriate age range:


  • 18-24: Young adults, students, early career professionals
  • 25-34: Working professionals, emerging buyers
  • 35-44: Mid-career professionals, parents, decision-makers
  • 45-54: Senior professionals, high-income earners, experienced buyers
  • 55-64: Near-retirement, experienced consumers
  • 65+: Retirees, older demographics


Gender: Choose All, Male, or Female based on this persona's demographic profile.


Interest: Describe what motivates this persona and what they care about. Include their values, hobbies, preferences, and any factors that influence their purchasing decisions.


Pain points: Identify the specific problems, challenges, or frustrations this persona faces that your product or service can solve. Include references to relevant texts or websites for deeper context.



Note: If you have multiple personas, click the three dots menu to set a primary persona. This tells the AI which audience is most important for your content strategy.


Writing style


The Writing style tab defines how your brand communicates. The information in this tab will have a direct impact on the writing and ensures all AI-generated content matches your brand's voice and personality.


Voice: Select your preferred grammatical perspective:


  • First person singular (I, me, my, mine) - Personal, individual perspective
  • First person plural (we, us, our, ours) - Collective brand perspective
  • Second person (you, your, yours) - Direct address to the reader
  • Third person (he, she, it, their) - Objective, external perspective


Choose one or multiple tones that reflect your brand personality. You can also add custom tones using the + Add button:


  • Formal - Professional, structured communication
  • Casual - Relaxed, conversational approach
  • Confident - Assertive, authoritative tone
  • Humorous - Light-hearted, entertaining style
  • Persuasive - Compelling, convincing language
  • Empathetic - Understanding, compassionate voice
  • Inquisitive - Curious, questioning approach


Additional Options:


Talk about your brand in the content? - Toggle to include or exclude brand mentions and self-references in your content.


Inclusive language - Enable to ensure your content uses language that welcomes and includes all audiences.


Add emojis - Toggle to incorporate emojis for a more engaging, modern communication style.



Excerpts


The Excerpts tab is where you provide short, real excerpts from your own brand communications. These samples are a way for Blym's AI to learn your voice. Focus on concise, high-quality examples from actual product pages, your website, or real interactions.


Best Practices


  • Build a library of at least five strong examples to give the AI sufficient learning material
  • Choose authentic, brief samples - These are the main way Blym learns your voice, so quality matters far more than quantity
  • Use real content from your actual communications rather than creating new examples. Avoid examples written with AI.
  • Categorize correctly - Proper categorization helps the AI understand context and apply the right voice for different content types
  • Focus on your best writing - Select excerpts that truly represent how you want your brand to sound


Step 1: Click the + Add excerpt button.



Step 2: Select the communication channel type from the dropdown menu:


  • Website - Content from your website pages
  • Social media - Posts from your social channels
  • Email - Newsletter or marketing email content
  • Advertising - Ad copy and promotional content
  • Other - Any other brand communication



Step 3: Paste your authentic text sample in the content field (up to 1,000 characters).


Keywords blacklisted


The Keywords blacklisted tab keeps your AI content safe and compliant. List any words, phrases, or competitor names that should never appear in your outputs. Maintaining a thorough blacklist helps prevent off-brand or problematic content.


Step 1: Click the + Add button.



Step 2: Type the word or phrase you want to blacklist.



Saving your brand context


After finishing all configuration, click Save.


Updated on: 19/06/2025

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