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Sidebar tab 3: The SERP

Understanding the SERP sidebar


The SERP (Search Engine Results Page) sidebar provides valuable insights into what is currently ranking on Google for your target keyword. This powerful research tool offers an overview of the competitive landscape and helps you understand what Google expects for your topic, enabling you to make informed content decisions and SEO optimizations.


The SERP sidebar serves as your competitive intelligence hub, providing real-time data about search results, user intent, and competitor strategies. By analyzing this information, you can optimize content that not only matches but exceeds what is currently ranking for your target keyword.


Search Result Insight


User Search Intent


Shows the primary purpose behind searches: informational, transactional, navigational, or exploratory. This helps you align your content with user expectations.


Top Ranking Page Types


Displays the content format Google favors as percentages (e.g., Blog Post 80%, Landing Page 10%). Use this to choose the most effective format for your article.



People Also Ask


This section displays Google's "People also ask" questions for your target keyword. Use these questions to:


  • Create FAQ sections: Incorporate relevant questions directly into your content
  • Expand content: Transform questions into subheadings or dedicated sections
  • Identify content gaps: Find topics competitors might be missing
  • Capture long-tail keywords: Use exact phrasing from questions


These reflect real user queries, making them valuable for creating content that addresses actual search demand.



Top Ranking Pages


This tab provides detailed analysis of your competition with key metrics and content insights.


Page Analytics


Each ranking page shows:


  • Search Position: Current Google ranking
  • Meta Title: Title tag used by competitors
  • Website URL: Direct link to the page
  • Word Count: Article length
  • Content Score: Our internal SEO optimization rating



Content Structure Analysis


Expandable Outlines: Click any ranking page to reveal its complete heading structure (H1, H2, H3). This shows you:


  • How competitors organize content
  • Topics and subtopics they cover
  • Content depth and flow



Quick actions


  • Visit Pages: Click URLs to analyze competitor pages directly


  • Copy headings: Click any heading to copy the text to your clipboard

Updated on: 17/06/2025

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